MPS providers and channel companies need to make a big shift and evolve to meet rapidly evolving customer needs as they adapt to the new work-from-anywhere hybrid environment. As we emerge from the pandemic and some offices reopen, now is not the time to take the foot off the accelerator and revert to pre-COVID habits. Nevertheless, MPS providers and other channel companies have proved resilient over the past year, rapidly adjusting to remote working and supporting customers amidst supply chain disruptions. The rapid shift to digitisation, office closures and a growing preference for hybrid working means that office print volumes may never recover. The industry continues to navigate massive uncertainty, with just 26% of industry executives confident that print volumes will bounce back to pre-COVID levels. Quocirca’s COVID Business Impact Study revealed that 81% of industry executives viewed the pandemic as an opportunity for innovation with 63% planning to change their operating models. MPS providers that do not deliver strategic value will be in danger of obsolescence To emerge smarter and stronger in 2022, the whole print value chain and ecosystem – OEMs, channel partners and ISVs – must develop digital dexterity to drive innovation, agility and resilience. The print industry is at a critical fork in the road. 2022 Priorities: Channel agility will create competitive advantageīy Louella Fernandes on NovemArticles, Trends

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